Software development agency founders
Sales and business development teams selling B2B tech services
Founders expanding into the U.S. market
Turn
Discovery
Calls
into Signed Contracts
6-week online program | Starting after January 27, 2026 | The US Faculty by The CEO University
A 6-week online program for software development agency founders and sales teams who want to confidently sell to U.S. clients, raise their conversion rate, and increase their hourly rate toward the American benchmark —
and beyond.
75-
/hour
You’ll learn how to:
Lead Discovery Calls like a trusted advisor, not a vendor
Identify real business needs and decision-makers
Present your value and price with confidence
Convert conversations into long-term, high-value contracts
Program Highlights
- U.S. sales psychology and discovery frameworks
- Research & qualification systems
- Question techniques and call structure
- Presenting value and price
- Handling objections
- Real case reviews with American mentors
Greg Ross
is the Co-Founder and CEO of American Technology Partners, an American consulting firm launched in 2022 to help Ukrainians survive the ongoing invasion by building business bridges between the Ukrainian and U.S. Tech Sectors.
Greg exemplifies a unique tradition of sales excellence:
- Elite Global Sales Strategist
- 6x Award-Winning Sales Top Performances
- Vista Equity Partners Top Global Sales Trainer
- 20+ Successful Startup GTM Launches
- Proven Sales & Sales Development Leader
- Experienced SaaS Founder
- SPIN Selling, MEDDPICC and Challenger Sales Instructor
- Youtube Sales Podcaster
Who It’s For
Program
🎯 Goal: Shifting Perception: from “selling” to “partnering” — How to become a Trusted Advisor
🎯 Goal: Learn how to quickly understand who’s on the call and what they truly need
🎯 Goal: Master the full flow — from rapport to qualification
🎯 Goal: Learn to speak about price confidently and increase your rate without fear
🎯 Goal: Stay confident when facing objections and move calls toward the next step
🎯 Goal: Integrate everything into your personal Discovery Call framework
clear,
simple,
practical
📅
Starts after January 20, 2026
💻
Format
- 6 weeks online
- Recorded lectures
- Live workshops + templates + mentor feedback
💰
Tuition
- Early Bird proposition
- Corporate packages available
We’re
currently collecting
early bird
registrations
Leave your details below to receive the full program outline and priority access when enrollment opens. Be among the first to access full details and secure your spot.
